Top 3 Korean Beauty Brands in 2025

Discover the Leading K-Beauty Favorites of the Year

Now that the new year has had some time to finally settle in, those resolutions have been put to the test. If you’re also making self care a priority this year, but are unsure how to keep up that resolution, we are here to inspire you with our top three Korean beauty brands to try in 2025. These brands prioritize high quality and scientific innovation so that you can become your best self this year.

Hince

Here to start off the list is hince. The Korean brand hince put two things on their New Year’s list: glass skin and rich colors. Thanks to their extensive scientific research into skin-friendly ingredients and lightweight textures, they were able to develop the perfect formula for glowy glass skin.

Hince second skin foundation should be an auto-buy in 2025 for its skin-like texture that creates a moist and detailed coverage with the plus of comfort and breathability. This product is perfect if you want to achieve that natural thin second skin effect that is long-lasting and transfer-proof.

To complete the look, hince came out with True dimension radiance balm, a multipurpose balsam that is vital in achieving a natural glow. This versatile, rich highlighter is safe to apply on cheeks, lips, and eyelids, adding a sheer and dewy look wherever you want that extra glow. Radiance balm is available in both clear and tinted varieties, adjustable to your needs for a more natural or extravagant look. The convenient stick applicator ensures easy application on the go.

Fwee

Fwee is the second indispensable name of 2025. This brand developed a new unique high quality lip formula that doesn’t dry out lips and still gives a matte effect. Fwee products are known for their blurry texture we know and love in K-beauty. Perfect for everyday natural makeup looks, fwee invests in color shades that accommodate your every mood.

The first 2025 essential is undoubtedly fwee Lip&cheek Blurry Pudding Pot, which comes in up to 30 colors that are blendable and buildable. The balm’s velvety texture allows for smooth smudging of lips and cheeks alike, bringing your look together in an instant. Natural ingredients such as cocoa seed butter and agave tequilana leaf extract moisturize your skin and leave your lips looking lusher than ever.

Second in our must-haves, fwee Mellow Dual Blusher showcases fwee’s innovative textures and shades. This palette consists of a base color and a point blush to give your cheeks a pop of color. Its jelly texture provides a fun application experience and makes for a light, airy finish. There are up to 13 colors, which can all be blended and layered without compromising vividness or wear. Fwee guarantees up to 24 hour wear for this vibrant versatile blush.

Take a look at our Fwee makeup collection.

PeriPera

To complete our New Year’s list of brands, we’re turning the spotlight onto the Korean brand PeriPera for its trendsetting and youthful qualities. PeriPera might be most popular for their playful aesthetics and stunning packaging, but did you know that the brand also hones in on natural botanicals and sustainable alternatives as part of an eco-conscious beauty approach?

One of the most successful products in our store might be PeriPera Ink Mood Glowy Tint, and with good reason. Available to you in nine vibrant colors, this lipgloss moisturizes and tints without the usual stickiness. It plumps your lips and boosts their natural glow. No white film or stains with this one, only lightweight comfort and a glossy finish.

To complete the makeup look, our eyeshadow favorite: PeriPera All Take Mood Like Palette. This one multi-palette ties together your whole makeup look, giving you instant consistency in shadow, blush and highlight colors. This really is the only palette you’ll ever need! The left side gives you more nude and pastel options, while the right side is perfect for more vivid and sophisticated styles. 2025 is all about making life easier, and nothing says easy like an all-in-one palette for instantaneous harmony.

Take a look at our PeriPera makeup collection.